Client — Apple (In House Sydney)
Agency — Apple In House Sydney
Role — Creative Director / Senior Copywriter
We created a hyperlocal expression of Apple's global Behind the Mac platform. Our integrated media campaign celebrated diverse Australian creators making world-class work all over Australia on Mac.
YouTube hero film featuring the Mulka Project
Bespoke Apple.com webpage
Curating local creators including Phoebe Paradise, Hayden Cox and the Mulka Project
Integrated storytelling across web, social and retail channels
Apple store video wall and retail activations