Client — Campo Viejo (Pernod Ricard)
Agency — Naked Sydney
Role — Creative Director / Senior Copywriter
To bring the expressive character of Campo Viejo wines to the urban centres of the world, we created the Streets of Color experiential platform. Over 30 #StreetsofColor events have engaged audiences globally, with artists decorating buildings and storefronts across Madrid, Barcelona, London, Oslo, Brussels, Toronto, Miami, and Dublin.
Permanent sculpture installed at the winery
Artists decorated buildings and storefronts in 9 global cities
Limited edition bottle design
Promotional events across Europe and North America
Best of Wine Tourism Award — Art & Culture category, The Great Wine Capitals Global Network