Paul Bootlis

wisetech global

Client — Wisetech Global

Agency — Independent

Role — Senior Creative Consultant

Brand Strategy · Brand Identity · Creative Direction · Copywriting · Enterprise

As Senior Creative Consultant, led brand transformation for Wisetech Global, aligning visual identity, tone of voice and culture with the company's technology and market position. Work spanned a new logo and identity system, brand collateral, and applications across events, presentations and reports.

Wisetech Global, old and new logo comparison Wisetech Global, business cards CargoWise, brand brochure CargoWise, website Wisetech Global, pull-up banners Wisetech Global, annual report Wisetech Global, brand presented at company event
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Australian Defence Force