Paul Bootlis

palau pledge

Client — Palau Tourism Board

Agency — Host Havas Sydney

Role — Creative Director / Senior Copywriter

Integrated · Brand Identity · Environmental · Cannes Grand Prix

To address ecological challenges from rising tourism, we created the Palau Pledge, a groundbreaking entry visa protocol. This mandatory pact commits visitors to environmental responsibility, symbolising global conscientious action.

"The Giant" — the compulsory in-flight film shown to every visitor to Palau.

Palau Pledge passport booklet mockup Palau Pledge passport, multi-language spread Palau Pledge, practical ways to protect Palau brochure John Kerry signing the Palau Pledge Palau Pledge, Declare something worthwhile at customs Palau Pledge, manta rays Palau Pledge, coral and fish, Japanese translation Palau Pledge website
awards

D&AD — Black Pencil of the Decade

Cannes Lions — Titanium Grand Prix

Clio Awards — Grand Prix for Innovation, Grand Prix for Direct Marketing

Spikes — Grand Prix for Integrated Campaign

UN Champion of Humanity Award

Warc Creativity — World's Most Awarded Campaign of the Year

Plus multiple golds, silvers and bronzes across D&AD, Cannes Lions and Clio.

press

on the palau pledge — podcast episode

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